Honest comparison
GoBrief vs. The spreadsheet + email chain
This is free, universal, and genuinely works for small volumes. At scale it costs a coordinator's full-time salary.
The default workflow at most agencies and festivals: a shared Google Sheet tracking what's outstanding, plus email chains + Dropbox links per partner.
| Capability | GoBrief | The spreadsheet + email chain |
|---|---|---|
Structured spec per placement | ||
Branded partner-facing link | ||
Automatic spec validation on upload | ||
Automatic reminders | ||
Audit trail / who uploaded what when Gmail history is a trail of sorts | ||
Approval workflow | ||
Library of approved assets | ||
Routing to production destinations | ||
Free Free tier covers 3 partners |
Pick The spreadsheet + email chain
Under 5 partners per year, everyone's a close collaborator, specs are loose.
Pick GoBrief
Recurring creative intake, multi-partner volume, deadlines, or specs that actually matter.
Free forever for 3 partners.
No credit card. You can send your first brief in five minutes.